In the age of social media, your business cannot thrive without it. The general public wants to know with whom they are doing business. Social engagement is the key to forming a relationship with current and future customers. It doesn’t matter what type of product or service you have to offer. Without social engagement, your customer base will never flourish to the level you desire. Here are five ways to improve your social engagement.
Online Presence
Create an online presence for your business. Most businesses will develop a website where they list their product and services. It is not enough to have an informational website anymore. Customers want to interact with your website. Successful businesses with websites often have a blog tab where they talk about interesting topics loosely or directly related to the product and services they provide.
Stay Relevant
Stay relevant by keeping your online presence up-to-date. The last thing you want is to drive traffic to your website and all the information on it is no longer viable whether it is a sale you were running or a new product release got pushed back, or you’ve updated your photo everywhere except where you send people to find you.
Follow Others
Follow others on social media to keep abreast of what is going on in your industry. It will also give you an insight into what customers might want.
Create Posts
Post more often on social media websites. Twitter, Facebook, and Instagram are listening if you give them have the chance. Of course, choose your words carefully because whatever you put in the universe will be searchable long after you are gone.
Engage
Engage in discussion with others. Your two cents matters if you give yourself the permission to risk criticism as well as admiration.
For years, I read posts, rarely liked or commented. My social presence was plausible, but not viable because it was one-sided. Everyone could look in but I did not show signs that I was looking outwardly. Finally, I have extended myself to be a part of the social engagement community and the acceptance has been overwhelming to say the less. My website receives ten times as much traffic as it did a few months ago. The more interaction, the greater the awareness of what I have to offer without even prompting spectators. People genuinely want to know your point of view and purpose. Social engagement gives you an opportunity to say here I am like me or not, but it’s nice to meet you and be included.